Together, they are reimagining timeless technology – where performance meets beauty, and longevity and circularity are engineered from the outset. At the core of this vision is extending battery lifespan, a critical step in creating sustainable, future-ready electronics.
A Commitment to Longevity and Circular Design
By integrating BREATHE’s battery software into future product development, Bang & Olufsen is deepening its commitment to creating long-lasting, future-ready products that deliver exceptional sound and design.
Battery longevity means more years of enjoyment, less waste, and a lower environmental footprint. At a time when batteries are still widely treated as consumables, Bang & Olufsen is taking an ambitious path, investing in intelligent technologies that challenge this outdated model.
A Software-First Approach to Battery Innovation
BREATHE’s software — BREATHE Design, BREATHE Model, and BREATHE Charge — will be embedded into B&O’s product development process. Together these tools enable smarter battery design, more precise system modelling, and intelligent charging strategies that extend battery lifespan.
This software-defined approach allows Bang & Olufsen to achieve longer-lasting performance, greater design freedom and lower technical risk, all while enabling beautiful aesthetics.
Technology That Learns, Adapts, and Lasts
Rather than treating batteries as consumables, B&O is using BREATHE’s software to manage and protect performance dynamically — adapting over time to real-world usage. This approach:
- Helps maximise longevity
- Preserves performance across usage scenarios
- Enables robust, future-proof battery architectures
Luxury Technology Meets Responsibility
Both companies are united in the belief that luxury should not come at the expense of responsibility. The partnership is about:
- Longevity – extending usable battery life
- Repairability – ensuring easier servicing
- Product preservation – keeping devices out of landfill
What Customers Can Expect
With software-defined battery performance, customers gain:
- Extended battery lifespan for years of reliable use
- Intelligent, adaptive charging that protects battery health
- Products designed for sustainability, longevity, and timeless performance
